Hollywood News

Artificial Intelligence Bill: Hollywood Supports Transparency Legislation

As creative artificial intelligence tools make inroads into the entertainment industry, Hollywood is throwing its weight behind a bill that would require more transparency from AI companies.

The legislation, introduced Tuesday by Rep. Adam Schiff (D-Calif.), would require firms to disclose copyrighted works used to train generative AI systems. If the bill passes, OpenAI, for example, would be forced to reveal the videos and other content used to create Sora.

It’s a long-term bid to provide some ammunition to companies and creators across the industry who are threatened by the rise of generative AI tools that can play a critical role in the production pipeline. If it turns out that companies have used the copyrighted works of filmmakers, writers and artists in the creation of AI systems, lawsuits could follow.

Trade groups and unions across the industry are cheering the bill. Most maintained that their members’ work was being illegally used to train AI systems.

In a statement, Writers Guild of America West president Meredith Stamm called it “an important first step in combating the unprecedented and unauthorized use of copyrighted material to train generative AI systems.”

Director’s Guild of America president Leslie Lanca Glitter echoed the sentiment, adding that it could enable filmmakers to protect their intellectual property.

Mathieu de Loeb, president of IATSE International, stressed in a statement that the legislation could potentially enable “workers to enforce their rights”.

Other groups supporting the legislation include the Recording Industry Association of America, the Writers Guild, the National Association of Voice Actors, the Concept Art Association, the Recording Academy and the National Association of Voice Actors.

Under the bill, entities that create or modify training datasets to build generative AI systems must submit a “sufficiently detailed summary of the copyrighted works used” to regulators within 30 days of offering the product to consumers. Should. The US Copyright Office will then create a database of the information. Failure to comply will result in a $5,000 fine.

“AI has the disruptive potential to transform our economy, our political system and our daily lives,” Schiff said in a statement. “We must balance the immense potential of AI with the critical need for ethical guidelines and safeguards.”

The legislation could face an uphill climb to pass the Senate. This is at least partly due to uncertainty about whether training AI systems using copyrighted works violates intellectual property laws. Courts are battling lawsuits filed by writers, artists and music publishers, but it could take years to resolve.

The bill is also likely to meet opposition from AI companies, which maintain that they recognize a competitive advantage by exposing training datasets. OpenAI last year turned to not disclosing more information about the sources of its datasets.[g]Both in the competitive landscape and the security implications of large-scale models like GPT-4.

In a statement, SAG-AFTRA Executive Director Duncan Crabtree-Ireland said that “everything created by AI ultimately originates from a human creative source” and that “human creative content—intellectual property—must be protected. ”

The full list of endorsements is below:

– “Any effective regulatory regime for AI must begin with one of the most fundamental building blocks of effective enforcement of creators’ rights – comprehensive and transparent recordkeeping. RIAA Congressman for leading on this urgent and fundamental issue compliments the chef,” said Ken Doroshow, chief legal officer, Recording Industry Association of America.

– “Professional Photographers of America and its 35,000 members strongly support this bill. Photographers are especially susceptible to having their jobs eliminated by generative AI companies, as they have to do their best to attract clients.” The work should be publicly exhibited. The urgency of the issue should not be understated as copyright holders face the harsh reality of competing with the work of generative AI companies to develop their own systems,” David Trust. , CEO, Professional Photographers of America said.

— “The Generative AI Copyright Disclosure Act is an important piece of legislation that will ensure that companies use this new and rapidly developing technology in ethical and transparent ways. Given the scope and potential danger of AI, there is an urgent need for enforceable regulations to prevent companies from implementing this technology in the shadows, without people’s consent or knowledge.” Lisa Takeuchi Cullen, President, Writers Guild of America America East said.

– “Without transparency around the use of copyrighted works in artificial intelligence training, creators will never be fairly compensated and AI tech companies will continue to steal from songwriters. This bill ensures that “This is an important step toward making sure that the law puts people first, and we thank Congressman Schiff for his leadership,” said Elizabeth Matthews, CEO, ASCAP.

– “Protecting the work of music creators is essential, and that all starts with transparency and tracking the use of copyrighted material in generative AI. BMAC hopes that Rep. Schiff’s Generative AI Copyright Disclosure Act will further this mission. will help garner support for and that author and creator rights will continue to be protected and protected,” said Willie “Prophet” Stigers, Co-Chair, Black Music Action Coalition.

— “Congressman Schiff’s proposal is a big step toward responsible AI that partners with artists and creators rather than exploiting them. AI companies should stop hiding the ball when they copy creative tasks into AI systems and adopt clear rules of the road for recordkeeping that create a level playing field for the development and licensing of truly innovative applications and tools. Create a transparent playing field,” said Dr. Moya McTeer. , Senior Advisor, Human Artistry Campaign.

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